Alfred Muteti (Alfy)  is a dynamic Creative Director, Filmmaker/Photographer, and Digital Content Strategist, who brings a proven track record of executing impactful content strategies and leading successful marketing campaigns. His experience spans diverse industries, from entertainment to hospitality, where he's had a hand in projects from conceptualization, production, to strategy development. Having led a team of designers and content creators, his work has helped grow client's brand recognition and digital media presence collectively by over 40%. 

Alfred's professional journey merged with personal endeavors, includes founding Popcrn App, where over $250,000 was secured in pre-seed funding and cultivated a vibrant community of freelance creatives. This entrepreneurial experience honed his skills in leadership, strategic thinking, and cross-functional collaboration. With a solid foundation in digital marketing, a deep understanding of social media trends, and a passion for creative innovation, Alfred is committed to driving brand success and fostering meaningful digital communities.

Alfred's talent as a creative director, photographer, and director spans across many genres and mediums. His unique outlook, cinematic style and precise framing has made him sought out in the industry.

Having always been a firm believer in the importance of creative collaboration, Alfred has been fortunate to work with many companies, creatives, and top artists in the realm of music entertainment, such as Selena Gomez, Offset, Big Sean, Roy Woods, Gucci Mane, Wiz Khalifa, Nike, Erewhon, Atlantic Records, and Interscope Records to name a few. All of whom have experienced his unique eye firsthand.

Alfred's directed music videos have collectively garnered over 500 million views since making his directorial debut in 2018. 

Uniquely, Alfred has specialized in tailored content for client identities, earning recognition for innovative social media content strategies, resulting in a Webby Award Nomination for Selena Gomez's Revival Tour. His expertise in creative strategy, content creation, and community management ensures consistent, high-quality output that resonates with target audiences.


Film, Design, Photography

Creative Direction

Content Creation

Social Media Management

Brand Development

Digital Marketing


Client: Selena Gomez (2016 - 2017)

Best Tour, 2017 

Radio Disney Music Awards

Nominee, 2017 

Webby Awards Best Social Account

Social Growth: Instagram -75M to 125M followers.



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